Shoppers can contribute to NEED via the Kroger Community Rewards program. It requires that you link your loyalty cards to NEED. Go to www.krogercommunityrewards.com and follow the simple directions to link your card. Then, every time you shop you make a contribution to NEED. It’s easy, free, and makes a big difference for your neighbors in need. Thank you, Kroger and NEED supporters, for all you do for NEED.